Consultant and political analyst with experience in electoral strategy and crisis management. Graduated in advertising, with specialization in marketing and training in political campaign management at The George Washington University - USA. He began his professional career working in communication vehicles, acting as an executive in Broadcasting and Television for over 15 years. Since 2010, he has been involved in campaigns throughout Brazil, coordinating electoral strategies for government, senate, mayor and legislative positions. Co-founder and strategy director of agencies: Seleta - Advertising and Digital Marketing and Triumf - Strategy and Political Intelligence. He is currently Director of Social Responsibility at ABRADI - Brazilian Association of Digital Agencies - Paraíba. Member of CAMP - Associative Club of Political Marketing Professionals. Winner of The Napolitans Awards (Best Viral Film) and CAMP Democracy (Best Use of Humor).